ignyte
Closed Beta

Find Product-Market Fit Fast

Most products die because founders guess what to build next.
ignyte shows you what your users actually want.

Only 0 beta spots (personal onboarding for each)

Early-stage founder with first users? THEN this is for you...

See ignyte in action

Create surveys, track usage, prioritize features. Everything early-stage founders need to validate and improve Product-Market Fit.

How ignyte works

A ready-to-use system to measure and reach product-market fit.

1
import Ignyte from '@ignyte/sdk'
Ignyte.init('your-key')

Integrate SDK

Add one line of code. Setup takes less than 2 minutes.

2

How would you feel if you could no longer use this product?

Very disappointed
Somewhat disappointed
Not disappointed

Run PMF Surveys

Ask the "very disappointed" question to your users.

3
PMF Score 42%
Above 40% threshold

Analyze Results

See your PMF score and track the 40% threshold.

4
High Impact

Add keyboard shortcuts

Mentioned by 67% of power users

Build What's Next

Tells you exactly which features to build.

40% The PMF Threshold

The science behind ignyte

Superhuman, Slack, and Dropbox didn't guess their way to product-market fit. They measured it, tracked it, and systematically improved it until growth became inevitable. (What is PMF?)

Rahul Vohra built Superhuman with this

Rahul Vohra didn't invent this metric. He discovered it in Sean Ellis's Product-Market Fit research and turned it into a systematic engine for growth.

The insight: there's a single number that predicts whether your startup will take off or stall. That number is 40% of users who would be "very disappointed" without your product.

Below 40% → You're burning runway chasing growth that won't come
Above 40% → Ready to scale

The 40% threshold isn't arbitrary. It's the point where word-of-mouth kicks in, where users start pulling others into your product, where growth shifts from pushing to being pulled.

The PMF survey asks four simple questions designed to reveal whether you've built something people truly need.

1. "How would you feel if you could no longer use this product?"

This determines your PMF score. The percentage who say "very disappointed" is the number that matters.

Very disappointed → Your true believers. They can't imagine life without your product.
Somewhat disappointed → They like it, but could live without it. These users hold the key to growth.
Not disappointed → Not your target market. Stop trying to please them.

2. "What type of person do you think would benefit most from this product?"

Users describe your ideal customer better than you can. Use their words to find more people like them. This reveals your true markets you should go after.

3. "What is the main benefit you receive from this product?"

Reveals your true value proposition, often different from what you think you're selling. These are the top benefits you should market to your target groups.

4. "How can we improve this product for you?"

Your roadmap, written by the people who use it. This tells you exactly what to build next.

Here's where most founders get it wrong: they try to make everyone happy. The PMF methodology shows you exactly where to focus instead.

Double down on what "very disappointed" users love

These users already see your product as essential. Find out why. Their words become your marketing. Their use case becomes your focus.

Fix what holds back "somewhat disappointed" users

Also focus on "somewhat disappointed" users with the same main benefit as the "very disappointed" users to expand market reach. The right features turn "nice to have" into "can't live without" users.

Stop building what you think users want. Start building what will actually move the needle.

The methodology hands you the feature suggestions. You just have to build them. Grow your product into something people want.

ignyte is based on Rahul Vohra's framework at Superhuman

Questions about ignyte

What is ignyte?

A growth tool for early-stage founders. Measure your PMF, get actionable insights, and build what users actually want.

Who is ignyte for and when to start?

Early-stage founders with first traction. Start when your first users show up.

How does the invite process work?

We're in closed beta, adding founders in small batches. Request an invite, and you'll get a personal onboarding when you're in.

Is ignyte free?

Yes. Free during beta. When pricing comes, you'll know first and pay least.

Ready to find product-market fit?

Join other founders who are building products people love. Get early access to ignyte and start measuring PMF today.